Introducing AthleteSR - Complementary Training
Introducing AthleteSR

Introducing AthleteSR

Somewhere in the summer of 2016, I got an idea for a web app that would help coaches schedule training sessions & meetings, as well as help collecting the data from the athletes, while being very intuitive and easy to use. The existing apps on the market didn’t have all those features that I needed altogether, they were not that flexible, or they cost too much. So, I was thinking to myself – why wouldn’t I just create an app with all those required features in one place, thus making my life and life of my fellow coaches easier.

I remember like it was yesterday, that I was so excited with that idea that I started drawing mockups immediately in my notebook as well as creating “wire frames” on my computer!


The initial mockup of the app. Summer, 2016

With the help of my business partner Mihailo Tomic, we have spent a whole winter designing the app and coordinating with our developers. My vision was to create a very simple and intuitive app, bust also cost effective and affordable to all. After many sleepless nights, blood, sweat and tears, a year later, we are proud to announce that we have successfully developed such an app.


One Year later, this is how the app looks now

We are proudly introducing the AthleteSR!

The greatest pleasure and reward for all our hard work were the positive reactions and honest feedback from my dear colleagues and early adopters. I can hardly wait to hear your thoughts, so make sure to take it for a test run completely for free, by clicking HERE!

This is a new beginning for our company, quite a breakthrough and a new chapter in our lives, in which we are going to continue to develop tools&apps for coaches, scientists and managers, but using much more powerful web and smartphone technologies.


I am a physical preparation coach from Belgrade, Serbia, grew up in Pula, Croatia (which I consider my home town). I was involved in physical preparation of professional, amateur and recreational athletes of various ages in sports such as basketball, soccer, volleyball, martial arts and tennis. Read More »


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